- Chicken Soup For The Indian Soul : Teens Talk Growing Up
- ISBN 13: 9789380283685
- Chickensoup for the Indian Soul Teens Talk Relationship|Jack Canfield
Chicken Soup for the Soul Teens Talk Growing Up Being a teenager is hard but you have lots of friends in the Chicken Soup Family, sharing our Best sories with you about growing up, meeting challenges and learning from life. Teens share their stories with you on: 1. Convert currency. Add to Basket. Compare all 4 new copies. Condition: New.
Seller Inventory The book would have the same healing powers as that soup, but not for the body—for the soul. Thus, the now famous title was born…Chicken Soup for the Soul. Chicken Soup for the Soul was released on June 28, , and became a holiday favorite by the end of December. What drove initial interest was not media attention or celebrity endorsement, but rather word-of-mouth promotion from ordinary people around the country who bought the book and loved it.
Chicken Soup For The Indian Soul : Teens Talk Growing Up
Many would return to the bookstore to buy five or ten copies for friends and family. Thanks to that groundswell of popularity, by September of , Chicken Soup for the Soul was on every major bestseller list in the U. Thereafter some Chicken Soup for the Soul books have been put together based on inspiring stories submitted by readers. In , Chicken Soup For the Soul was still mainly a book selling business. But the firm had already begun to diversify the brand into dog food. When Rouhana and Jacobs bought the company, they were interested both in growing the book business and in the broader potential in the brand in licensing products in adjacent fields.
They have since grown the book business into more than twice what it was in I talked with Rouhana and Jacobs recently and asked them how they were able to accomplish this massive brand expansion into adjacent sectors. Rouhana and Jacobs say that their big insight was to realize that Chicken Soup For the Soul was a brand, not a book.
The brand has a meaning of hope, faith and trust.
Rouhana and Jacobs had a clue as to the potential in the brand when they saw how steadily and rapidly the dog food business was growing. The dog food licensing—every variety of dog food—had gone from zero to over 40 million pounds in only six years. The reason for the growth was the meaning that people saw in the name, Chicken Soup For the Soul.
ISBN 13: 9789380283685
They were buying dog food that was good for the dog that they loved. It took them a while as they went into each new category to understand it and to find a place in the category that is consistent with the Chicken Soup for the Soul brand. Puzzle book : They made a deal on a simple puzzle book, a hundred page book, about five by six inches. You would circle the words and they formed an inspirational saying.
The book was put in Dollar stores and Walmart. In a very short time, it became the fastest selling puzzle book in all of those stores. Food : Then they decided that the time was right to move into the food business. They spent several months discussing what would be the right way to do it.
What would be the most appropriate products?
This whole process took about a year. They ended up signing a deal in and expanded it in to cover every consumable. It has been the main driver to take the licensing business from a small part of the business to around half the business.
In food, they are talking with grocery chains about launching baby food, pasta sauce, prepared foods and soup. They have just begun exploring partnerships with a drug store chain and private label packaging. The discussions will go on for some months before a final decision.
- The Farmstead Egg Guide & Cookbook.
- Coming Soon from Chicken Soup for the Soul.
- New Releases;
- Chicken Soup Series Part - II - An Assorted Set of 40 Books.
- The Breaking of Katherine.
- a journey called Book Review: “Chicken soup for the Indian soul at work”.
His sensibility is very much on target with the brand. Television : Rouhana and Jacobs are also discussing the possibility of a daily syndicated talk show, which they believe is the right way to way to develop Chicken Soup For the Soul on television. After all, 40 million homes have a Chicken Soup For the Soul book in them.
Several hundred thousand people have requested a story via email every day. So there is already a large following of people who identify with the brand and who understand what it stands for. A community website: They are building a website where people will be able to go and help other people, based on their experience.
Thus you may be facing an issue that you have already faced and so you have some story to share that can help someone else through the issue. Cash back coupons can be redeemed anytime during the year. Premier Sale Be the first to avail the Sale benefits.
Chickensoup for the Indian Soul Teens Talk Relationship|Jack Canfield
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