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Contents:
  1. Why use Pinterest for business?
  2. The Beginner's Guide to Using Pinterest for Business - Later Blog
  3. How To Get Started With Pinterest
  4. 15 Instagram Marketing Tips to Spread Your Ecommerce Brand Like Wildfire [INFOGRAPHIC]
  5. 2. Perfecting your content strategy

By knowing which types of content clicks and scheduling it accordingly, keeping your feed fresh is so much less daunting.

Why use Pinterest for business?

With the help of the pointers above, you can make the most of your activity without wasting any time whatsoever. With Sprout Social, you can easily duplicate and cross-post your Instagram content to Pinterest. This lets you fill out your content calendar more quickly across channels and extend the life of your Instagram posts. Hopefully our guide provided some much-needed inspo to help you do exactly that. We still want to hear from you, though. Any struggles?

The Beginner's Guide to Using Pinterest for Business - Later Blog

Success stories? Let us know in the comments below. Filter, tag and complete messages to collaborate as a team. Published on November 26, Brent Barnhart : Brent Barnhart is a professional writer and content critic.

How To Get Started With Pinterest

When he's not battling the latest buzzwords, you can often find him strumming the nearest guitar. Sprout Social Request a Demo. Close Menu. Analytics Drive strategic decision making across the business with access to rich social data and analytics. Engagement Streamline and effectively scale monitoring and engagement efforts with a unified inbox. Publishing Effortlessly plan, create, manage and deliver content and campaigns as a team. Listening Uncover trends and actionable insights from social data to inform marketing strategy. Collaboration Automation View All Features.

Find a Sprout Agency Partner Hire an agency partner to enhance your marketing efforts or grow your team. Learn About Our Integration Partners Sprout integrates with social platforms and digital tools that matter to your business. Sprout Social Bambu Simply Measured.

Request a Demo. Skip to main content Sprout Social. Open Menu. Search Search. Be honest: have you been treating Pinterest as a second thought lately? Boasting a user base that spends like crazy and loves to search the platform for products, many brands see huge returns via Pinterest marketing , Listen: marketing at large is about carving out your niche.

Fine-tune your Pinterest profile Pinterest claims you can set up a business profile in 15 seconds. Nice, right? The good news? Giving your Pinterest for business a professional vibe is pretty straightforward. Yep, that too. Eye-popping imagery No matter how you slice it, your photos on Pinterest need to be pop. Infographics and factoids Infographics are among the most-shared types of content on social media at large.

Set realistic goals This might seem like a no-brainer, but setting goals is an essential aspect of building a better social media presence. Are you trying to drive more traffic to your website and squeeze more out of your current content marketing strategy? Do you simply want to raise brand awareness? Interested in scoring more sales? Optimize your pins Pinterest can be an absolute goldmine from an SEO perspective. Get your timing right On a related note, timing makes a difference Pinterest just as it does any other social platform.

Given how quickly the platform moves, multiple pins per day is definitely within best practices. Analyze your results Given the amount of content that gets pushed through Pinterest on a day-to-day basis, keeping an eye on your analytics is a must-do. More clicks and impressions. More traffic and sales. It all starts with digging through your data. Not by a long shot.

And that wraps up our guide! How are you using Pinterest for business? Sign up to have social media resources sent to your inbox every week. Sign Up. They include real-time price and stock updates, direct links to your site, and interactive map locations. There will be more details on Rich Pin strategy later.

Pinterest has promised some new tools exclusively to business accounts in the future. As new tools are being added, you can stay updated by joining the Pinterest newsletter. Your pins can get the kind of engagement shown above for your business if you execute them right.

15 Instagram Marketing Tips to Spread Your Ecommerce Brand Like Wildfire [INFOGRAPHIC]

Pinterest has been described by Social Media Examiner as a visual search engine. So, just like when you are writing your blog articles or posting on your business Instagram account, you want your content to be searchable. Therefore, before you grab that mouse to start pinning, you have to understand the Pinterest culture, a. Pick the most relevant popular ones!

With such an emphasis on the visual impact, your images are the cornerstone of any pin you share.

What makes the top Pinterest pins so popular? All pins have the same width, with an unlimited length.

Pinterest for Business is Different from Your Personal Account: The Added Perks

The term instructographic was coined by Pinterest, and is another name for infographic. These are popular because of their DIY, how-to nature, which we know is the second most popular category! Add a hovering Pin It button to any image on any of your sites or your phone app through Pinterest directly. This will help you get more followers by tapping into the ones you already have on other platforms. It also will help spread your content across platforms so more eyeballs see it.

And, it will add Twitter and Facebook buttons to your Pinterest account. Spoiler Alert! For Facebook, you can connect only a personal account, not a page. Just Twitter for you. Take the difficulty out of getting people to find your pins by sending the pins straight to them! Your newsletter is the perfect place to throw in a couple of your latest pins and direct subscribers to your Pinterest account. Try this:.

You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. Just follow these steps:. Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins. Optimize and still sound human by simply adding a strong keyword within the right context.

In the same way you use a call-to-action in your ad copy, a call-to-pin will significantly increase the engagement of your pins. Now that you know what kinds of pins are popular and how to get your pins seen, the next step in Pinterest marketing is to use your pins to build relationships with followers and influencers that will grow your reach.

Knowing what users look for when following other accounts will allow you to give them what they want and, in turn, grow your following.


  1. How to set up a Pinterest account for your business.
  2. #1: Bring Pinterest to You;
  3. Pinterest for Business is Different from Your Personal Account: The Added Perks.
  4. Great Speeches by Mark Twain (Dover Thrift Editions).

A little mind-reading never hurt anyone. To get more Pinterest followers , you should post between new pins every day. Make sure you are not just repinning the content of others, but also pinning your own unique pins with your own content. Spread your pinning throughout the day. You can create a Secret Board and collect pins to save time. Load up your 20 or so pins in the morning, and keep them on your secret board. Just like you respond to tweets, Facebook posts, and Instagram comments, engage with your followers directly by answering their questions and responding to their comments.

Go the extra mile and address them directly, using their names to really take your customer service to the next level. Engagement is a two-way street. Their followers will see your brand, too!

The best way to see successful Pinterest strategy in action is to follow and engage with popular boards. You can learn a lot from the big dogs. See what kinds of pins they pin, what kinds of boards they have, and how much engaging they do. Your goal is to get on that level! If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.

If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway. Another cool board feature for marketing is the Open Board, which allows users to contribute their own pins. All you have to do is give them pinning access by adding their name or email.

Invite your followers and get big authority brownie points if you can get industry experts and leaders to contribute to your boards! It promotes fan interaction and the brand at the same time! Talk about win-win.

2. Perfecting your content strategy

Start by following their boards, repinning their pins, and leaving engaging comments on their pins. Ask if they will post on a board of yours, or offer to contribute to one of their boards. Whole Foods set themselves up for some great collaboration with their WhyAustin board. Not only does it allow local businesses in the industry to contribute to the board, but it also creates a sense of community. The brands that contribute to the board gain more publicity, and Whole Foods gets to tap into those other followers. Follow them, and they will find you!

My friends, I would like to introduce you to Rich Pins. And, trust me, they have earned their name. Rich Pins come in 5 different flavors: movie, recipe, article, product, and place, all fully loaded with their own set of valuable features that will boost your engagement and direct traffic to your site. No hassle, no fuss. Just leads. For any of your Rich Pins to have even the potential to direct traffic to your site, you need to get them validated on the Pinterest site itself.

Once your Rich Pins are approved by Pinterest, they will be out there for the entire Pinterest world to see, to repin, and to be directed to your site! Rich Pins are still fairly new, so especially if your business is small and growing, they will set you apart from your competition.

The rule for all social media is to mix up your content.